Apple Leisure Group

  • Marketing Coordinator

    Job Locations US-TX-Addison
    Posted Date 7 days ago(11/5/2018 2:10 PM)
    ID
    2018-1282
    # of Openings
    1
    Category
    Marketing
  • Overview

    CheapCaribbean.com is an Internet-based travel company specializing in beach vacations. Our mission is to ‘Rock the World through the Wonder of Travel’! We are the industry leader in Caribbean vacations and are expanding rapidly, including launching a new site, Beachbound.com.  As many fast-growing e-commerce companies, we have a fun, entrepreneurial, non-hierarchical culture, with an office that is more akin to Silicon Valley startups than a traditional corporate environment.

     

    At the same time, we are part of Apple Leisure Group, which gives us resources that are out of reach for many smaller companies. Our senior leaders and many of our team members hail from the world’s largest online travel agencies and other travel businesses, making us a great place to build up your knowledge of the travel industry while getting a level of ownership and breadth of responsibilities that would be hard to find in a large corporate environment.

     

    As Marketing Coordinator, you will be responsible for sourcing, editing and publishing content for the company’s website, blog and other marketing materials. You will bring our brand positioning to life through engaging content that enables our customers to research destinations, resorts and activities throughout the Caribbean and Mexico. What could be more fun?

     

    Our employees describe our culture as challenging, exciting, collaborative, energetic, rewarding, cool and happy! Come and see for yourself!

    Responsibilities

    • Works with marketing team to create and implement content in support of online marketing initiatives
    • Manages content curation process with resorts as outlined in content strategy
    • Assists in maintaining property photos for the website – optimize photos by resizing, colorization and formatting as necessary
    • Prepares and uploads multimedia assets to the Content Management System (CMS)
    • Audits/Updates resort descriptions in brand voice
    • Assists with migration of content to new CMS
    • Co-owns blog, creates content calendar and writes intriguing blog posts
    • Co-manages User Generated Content curation process
    • Writes captions for social media channels

    Qualifications

    • Strong writing skills and good professional judgement regarding company brand voice, communications, etc.
    • Ability to act independently with minimal supervision
    • Solid interpersonal skills (externally and internally)
    • Strong attention to detail
    • Working knowledge of Microsoft Office; Proficient in Photoshop
    • Good understanding of color management for the web, image formats and their effects on file size, appropriate file naming conventions preferred
    • Prior experience using Content Management System is a plus

     

    Required Experience

    • Bachelor’s degree in Marketing, Advertising, Communications/Journalism
    • Fast learner, able and willing to acquire new skills as needed

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