Apple Leisure Group

  • Technical SEO Manager

    Job Locations US
    Posted Date 4 weeks ago(10/16/2018 3:27 PM)
    # of Openings
    Program Management
  • Overview

    Apple Leisure Group (ALG), owned by private equity portfolio companies KKR and KSL, is the industry leader in Mexico and the Caribbean travel.  Many of our senior leaders and team members hail from America’s largest online travel companies, making us a great place to build up your knowledge of both travel and e-commerce, while getting a level of ownership and breadth of responsibilities that would be hard to find in a large corporate environment.


    As an Technical SEO Manager at ALG, you will work closely with Content, Marketing, Design and an external agency to drive strategic growth through organic traffic.  You will also prioritize platform enhancements to improve SEO performance.  You will have technical SEO responsibility for all Vacations consumer direct brands, which include,,,, and  You will identify opportunities, projects, plan requirements and usher projects through the entire project lifecycle. This includes managing project schedules, identifying risks and clearly communicating goals and results to brand leaders and other project stakeholders. 

    You will prioritize enhancements to improve SEO performance, participate in site optimization and help shape content strategy. It's your job to keep all the players coordinated on the project's priority, progress, deadlines, and impact. 



    • Responsible for directly increasing highly engaged and converting organic traffic to,,,, and
    • Your focus will be driving the SEO strategy in support of key business initiatives with goals to improve site infrastructure, taxonomy, naming standards, onsite content, and domain authority through inbound marketing initiatives
    • Your responsibilities include research, analysis, monitoring market trends (including key crawler updates), benchmarks, innovative SEO techniques, and competitive landscape to identify actionable insights and execution plans
    • Assist in defining and executing a strategy for UX improvements across multiple product experiences
    • SEO vendor management including budget control, communication, project initiatives, and delivery
    • Support Content Strategy team in development and execution of content creation strategy to drive organic search growth
    • Ensure product releases meet SEO needs with ongoing QA and communication of recommended changes
    • Facilitate and inspire those attending SEO training sessions with Engineering, Product, and Content teams to ensure the organization remains current on SEO best practices
    • Effectively communicate program results and recommendations to internal stakeholders
    • Manage ongoing keyword research to advise analysis, recommendations, and relevant landing page expansion requirements
    • Evangelize the role that technical structure (design, usability, taxonomy, etc) impacts SEO rank, traffic, and conversions
    • Clear and concise documentation and commentary of key initiatives and reporting


    Everyday responsibilities

    • Develop and prioritize SEO experiments and ideas
    • Broad keyword analysis and the selection of brand and long tail keyword combinations
    • Review key metrics across all Vacations consumer direct websites to assess the effectiveness of SEO strategy
    • Competitive site analysis to increase the effectiveness of on-page optimization
    • Optimization of on-page information including page content, meta tags, h tags, alt tags, etc.
    • Internal linking strategies to prioritize page rank distribution
    • Submission of sites to Google and Bing Webmaster Tools
    • Locate opportunities and engage in inbound and outbound link placement initiatives
    • Verify and optimize business and local listings for top search engines (e.g., Google, Bing, Yahoo!)


    • Bachelors degree required; Degree in Business Administration, Marketing, MIT, Computer Science or another comparable field preferred
    • 5+ years' experience in search engine optimization
    • 3+ years of local search optimization and business and local listing experience preferred
    • Travel industry eCommerce experience a strong plus
    • Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization and website performance
    • Experience in quantifying marketing impact and SEO performance and a strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, etc.)
    • Experience with Google Analytics and Google Webmaster Tools
    • Bonus if you have experience with STAT, Screaming Frog, and Moz tools
    • Thorough understanding of website best practices and factors which influence rankings, indexation, display within search engines
    • Experience using issue and project tracking software
    • Strength in developing and executing against SEO strategies that demonstrate a strong bias for action and delivery
    • Proven track record of delivering results that drive organic search traffic growth
    • Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics
    • Experience managing 3rd party vendor relationships
    • Solid interpersonal skills (externally and internally at all levels)
    • Strong analytical skills
    • Demonstrated experience presenting clear, concise recommendations outlining alternatives


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