Apple Leisure Group

  • Influencer Marketing Channel Manager

    Job Locations US-TX-Addison
    Posted Date 2 months ago(10/1/2018 1:40 PM)
    # of Openings
  • Overview is an Internet-based travel company specializing in beach vacations. Our mission is to ‘Rock the World through the Wonder of Travel’. We are the industry leader in on-line Caribbean vacations and are expanding rapidly, including our recently launched new site,  As many fast-growing e-commerce companies, we have a fun, entrepreneurial, non-hierarchical culture, with an office that is more akin to Silicon Valley startups than a traditional corporate environment.


    At the same time, we are part of Apple Leisure Group, which gives us resources that are out of reach for many smaller companies. Our senior leaders and many of our team members hail from the world’s largest online travel agencies and other travel businesses, making us a great place to build up your knowledge of the travel industry while getting a level of ownership and breadth of responsibilities that would be hard to find in a large corporate environment.

    As Influencer Marketing Channel Manager, you will be responsible for managing all viral and influencer marketing campaigns and efforts, monitor and analyze campaign performance and execute strategy alongside our agency. You will be required to create inspirational, appealing and unique viral campaigns that will drive awareness for the brand. What could be more fun?

    Our employees describe our culture as challenging, exciting, collaborative, energetic, rewarding, cool and happy! Come and see for yourself!


    • Develop viral marketing and influencer strategy, seeking high-level placements in top-tier print, broadcast and online media
    • Review and recommend opportunities for partnerships, sponsorships and advertising on an on-going basis
    • Manage agency relationship  
    • Manage and execute all viral marketing and influencer campaigns and events, as well as providing pub support for Marketing initiatives
    • Identify and recommend speaking and involvement opportunities for top executives in the company to participate
    • Monitor industry trends and make appropriate recommendations regarding communication and execution strategy
    • Provide messaging and official company comments to members of the media on behalf of company or executive
    • Create, analyze and distribute weekly viral marketing updates to Marketing team and monthly recaps to executives on campaign performance
    • Direct creative team on production of assets for campaigns
    • Create landing pages for each campaign


    • Ability to act independently with minimal supervision and interact with Senior Level executives
    • Strong writing skills (proficient in AP style) and good professional judgement regarding company brand voice, communications, etc.
    • Solid interpersonal skills (externally and internally)
    • Strong attention to detail
    • Ability to juggle multiple projects and tasks at the same time
    • Basic knowledge of HTML and prior experience using WordPress is a plus
    • Willingness to learn new technology
    • Experience in the travel industry preferred


    Required Experience


    • Bachelor’s degree in Communications/Public Relations, Marketing, Advertising
    • 2-3 years of experience working in Marketing (corporate or agency)
    • Experience with Influencer Marketing and/or Public Relations a plus
    • Fast learner, able and willing to acquire new skills as needed


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