Apple Leisure Group

  • Director, Strategy and Execution

    Job Locations US-TX-Addison
    Posted Date 2 months ago(9/10/2018 12:04 PM)
    # of Openings
    Strategic Planning
  • Overview

    Apple Leisure Group (ALG), owned by private equity portfolio companies KKR and KSL, is the industry leader in Mexico and the Caribbean travel.  BeachBound, ALG’s newest brand, is akin to an internal startup and has the potential to be ALG’s largest brand.  Our office in Addison, TX has a fun, entrepreneurial, non-hierarchical culture.


    At the same time, being a part of ALG gives us resources that are out of reach for most startups including and established development team, capital to make investments and an array of shared services to help drive the business.  Many of ALG’s senior leaders and team members hail from America’s largest online travel companies, making us a great place to build up your knowledge of both travel and e-commerce, while getting a level of ownership and breadth of responsibilities that would be hard to find in a large corporate environment. We have a deep appreciation for analytical rigor and strategic thinking and are working to move our data-driven environment to the next level.


    About the role


    As the Director of BeachBound Strategy and Execution, you play an integral role in growing BeachBound from a small-scale startup to an industry-leading brand.  A key part of your role will be helping build the vision for BeachBound’s key value proposition which is “Endless beaches.  Endless experiences.”  Working across the organization you will help drive this vision while scaling the business.   This is a broad role that encompasses understanding and driving all aspects of the business, including pricing, website design, consumer insight, supply strategy, marketing, and overall business strategy.  The role reports directly to the President, BeachBound and CheapCaribbean, and will serve as his representative at many senior-level meetings.


    • Lead customer research to validate and refine our value proposition and site experience.
    • Monitor and drive overall business performance, working to understand key levers and how we can improve. Includes revenue, bookings, site analytics, etc.
    • Work closely with key cross-functional leaders to drive BeachBound’s business
    • Lead overall strategy development & roadmap of BeachBound in coordination with the President and other key stakeholders
    • Develop and evaluate business cases for key BeachBound initiatives
    • Lead key vendor evaluation and selection
    • Track and monitor initiatives, help solve problems and escalate where necessary to remove roadblocks
    • Update senior leaders and ALG leadership on progress periodically
    • Lead product / site / user experience roadmap efforts for, including coordinating with key stakeholders
    • Lead pricing and inventory strategy
    • Coordinate with key stakeholders, specifically marketing and call center teams to drive cross-functional initiatives


    • Solid interpersonal skills (externally and internally at all levels)
    • Demonstrated experience presenting clear, concise recommendations outlining alternatives and key decision criteria
    • Strong analytical skills, including experience developing sophisticated business cases
    • Solid understanding of marketing attribution and web analytics
    • Strong written and oral communication skills


    Required Experience

    • Bachelor’s degree (or higher) in Economics, Finance, Operations Research, Statistics or other quantitative field
    • 2 years of top-tier management consulting experience required (post-MBA strongly preferred)
    • MBA or master’s degree strongly preferred
    • 5+ years experience working in high-performance, analytically-driven roles
    • Fast learner, able and willing to acquire new technical skills as needed
    • Demonstrated experience presenting clear, concise recommendations, with appropriate supporting evidence


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